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Thursday 18 March, 2010
A Performance Running Shoe
Originally released in 1989 as the Air Max II, the Air Max Light was intended as a successor to the Nike Air Force 1. It weighed less than the original, achieved by replacing the forefoot polyurethane midsole with one made from phylon. Marketed as a performance running shoe, the Light would eventually be overshadowed by the Air Max III, now known as the Air Max 90.
Re-released in 2007, the Light continues to release in both retro and new colourways. JD Sports had an advertising campaign using the word Swoosh, presumably in keeping with the original print advertisements. Written by ZJX.
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